- To create a world class culinary experience at affordable costs for the masses.
- To make Indian food reach its destined positioning at number one.
- To keep pace with the Indian diaspora on the world map by establishing its presence in every country.
- To create a buzz in places where Indian food hasn’t reached or is unknown.
- To return the love earned in abundance by Masterchef Sanjeev Kapoor, through this platform by creating a place for all his admirers.
- To create the perfect R&D place for future chefs to showcase their research and keep the Indian flag flying high.
- To document the rich Indian food history through these units and preserve it for future references and studies.
To be a leading player in the Food Service Industry with brands that appeal to different Socio Economic Classes and can scale-up rapidly both nationally and internationally.
To drive growth via own, franchisee and joint venture partners globally, garnished with values built on operational efficiency and enhanced hospitality.