This is my first foray into the F & B domain. I wanted to kick start this with a premium, Indian, fine dining space in Riyadh, in a building which houses the world’s top seven restaurants as destination outlets. After much research, we zeroed in on Signature by Sanjeev Kapoor. They had the best food to offer, exactly what people in Riyadh will cherish. After associating with SK Restaurants, we got to know about their The Yellow Chilli chain. The brand which stands for casual, mid segment market serving Indian cuisine. We knew it can do wonders and so we signed a master franchise agreement to do 30 outlets in KSA. We are happy with our association; today it is more personal than professional. They deliver and we are ready to take off.
Mr. Ibrahim Abdullah Alhedaithy
Chairman, ESNA Holdings KSA, SAUDI ARABIA